Supplements NY Showroom was founded in 1995 with a specific vision in mind: to assist with launching new and emerging designers into the competitive fashion industry. As a distinguished entrepreneur, founder Tricia Tirado aimed to combine her strategic business dexterities, close-knit client relationships, and knack for brand innovation to create a one-stop-shop where designers could go to cultivate sales and develop public relations. As a New York native, Tirado studied and embarked on her fashion career initially collaborating with designers Karl Lagerfeld, Marc Jacobs, and Tina Bossidy. From there, she continued expanding her skills working with Walt Disney licenses, WWD, Vogue, Harpers Bazaar, and InStyle Magazine in all aspects of the industry from design, to product development, to merchandising. It is with this ambition that has successfully grown this New York City, Fashion District based company into a top, multi-faceted hub for innovative fashion specializing in accessories.
Our showroom's atmosphere is one of a minimalistic, sun-drenched loft space sprawled with well-lit and modern interior design that emphasizes each distinctive display.
The team at Supplements NY Showroom is highly proficient and innately familiar with market trends & buyer's needs. Our constant flow of appointments and participation in trade shows provide designers concentrated exposure to out-of-town buyers and press.
Over the past several years, we have continued to successfully develop unfamiliar brands into iconic names. As differentiation is a key element in today’s marketplace, we aim to seek out designers whom offer a unique point of distinction in order to continue and form new prosperous collaborations with our retailers. Over the years, these successes include: Tarina Tarantino, Rafe, Alex and Ani, Hat Attack, Trina Turk, Cynthia Rowley, Betsey Johnson, Isabella Fiore, Clara Kasavina, Ann Turk by Glen Miller & many more. We have established close relationships with better specialty stores both domestically and internationally including, but not limited to: Neiman Marcus, Bergdorf Goodman, Saks 5th Avenue, Nordstrom, Bloomingdales, Anthropologie, Free People, Urban Outfitters, Amazon, MyHabit, Gilt Groupe, Harvey Nichols, Harrods, Le Bon Marche, W-Hotels, Seibu, Absolutete-Ma & Itochu.
Marketing and Public Relations
As a multi-faceted showroom, we offer in-house marketing and media relations services in order to create a fully supported base for our designers. We recognize the fact that every brand is unique and requires a customized strategy befitting to their market. Our team provides tailored PR campaigns to highlight the qualities that are expressive of each of our brands, thus effectively differentiating them from the rest of the market.